Though many of the most ancient applications of, aromatherapy were rooted in therapeutic or magickal concerns, in modern times there is an entire industry related to the social and cosmetic usage of scent.
Many of the perfumes and colognes that we see on the market have names that seem to promise love or success, the height of mas-culine or feminine virtue. They are scents that are named for regal personages, champions, and artistic individuals. They seem to promise wealth, love, and victory.